On a website, the culmination of the design and content tell a story. Noticing this may often be subconscious by both the person designing, and the person interacting with the website. We want to bring the most powerful and versatile element of the design-side of this process out and think about it intentionally. With any good story, a fitting narrator can make a very big difference. Does your type and styling speak and look the part you’re asking it to? I’ll show some studies and tests performed that show how much typography may matter to people who don’t even consciously notice.
We will discuss ways to improve your sites readability, typographic style, and show how some of this can be made easier with WordPress through plugins or simple edits to your style.