WordCamp Rochester Brownie Blog

William D. Jackson

William has been involved in the WordPress community since 2012 and advocating for the continued involvement of youth, teens and young adults. He teaches in higher education in the areas of Educational Technology, Diversity in Education and encourages college and university students to attend WordCamps, even taking several with him when he attends or speaks.

With the sudden transition to a digital environment for so many with the pandemic, it can be seen so clearly how each voice has an authentic and influential tone, inflection and quality that now has to rise above the static and noise.

WordPress can help individuals, businesses and entrepreneurs to
amplify their voice to get noticed and attract attention.

Come to William’s session and learn how to use WP to amplify your authentic voice.

Using WordPress to amplify your authentic voice in the pandemic with William D Jackson
WordCamp Rochester Brownie Blog

Jim Echter

Brownie the Wapuu

I think I have a picture of Jim, his wife and I from last year’s WordCamp Rochester, but I can’t find it.

Jim has spoken at a lot of our WordCamps here in Rochester, as well as others. You can usually find Jim and his wife at our local WordPress meetups asking really good questions.

Oh no! We need a website. Now what? Have you been asking yourself this question? If you have, then you should plan to attend this session. Jim will tell you what to do!

Oh no we need a website, now what?
WordCamp Rochester Brownie Blog

Michelle Frechette

Brownie the Wapuu

Michelle is the one that is the inspiration behind little ole me, Brownie! She is also the founder of WordCamp Rochester.

Michelle is also an author and a podcaster in addition to being Head of Customer Success for Impress.org. (She’s a busy lady!)

In her session, Cups, community, and CoffeeTalk: Lessons learned over 100+ episodes of WPCoffeeTalk, she’s going to share what she’s learned from talking with over 100 guests on WPCoffeeTalk. Come to this session and learn more about who we are as a community!

Cups, community, and CoffeeTalk: Lessons learned over 100+ episodes of WPCoffeeTalk with Michelle Frechette
WordCamp Rochester Brownie Blog

Introducing Our WordCamp Rochester Speakers

Brownie the Wapuu

Hi! I’m Brownie, WordCamp Rochester’s mascot and cheerleader. Sarah shared a few posts of mine already that I wrote last year when I was learning about Rochester, NY. It’s a pretty cool place! I know you can’t check out all the things that make Rochester special this year because of the pandemic, but I hope we get to meet some day.

I’m getting so excited for WordCamp Rochester on October 3rd! I can hardly believe it’ll be here in ONE MONTH!

Have you gotten your ticket yet? There’s still time!

I’m going to be spending the time between now and then introducing you to our speakers. (In no particular order, because I don’t play favorites…)


First, meet Bill Rice. He’s the CEO of Kaleidico, a digital agency specializing in lead generation.

Design websites that generate leads Bill Rice

Bill’s session is called Design websites that generate leads, which he says is about generating leads and revenue.

He’s promising to give us specific, simple, and actionable design patterns and examples that will immediate increase your site’s lead generation capabilities.

I don’t know about you, but I’m excited to learn how to better serve my clients (and I don’t even have any!)