So You’ve Published Your Website, Now What? Essential Tools and Strategies for Securing and Optimizing Your New Website

Your website is live—what’s next? In this session, we’ll explore the five key actions to take after launching your website to ensure it is secure and visible. We’ll compare and contrast different tools for each critical step, giving you the flexibility to choose what works best for your needs.

Learn how to set up backups using options like UpdraftPlus or WP Timecapsule and securing those backups in a cloud environment like Dropbox or AWS, and review update strategies with tools like BlogVault. We’ll also discuss the importance of using staging environments such as InstaWP or Local by Flywheel to safely test updates before applying them to your live site.

On the security front, we’ll cover options like AIO Security and SolidWP, and show how to implement captchas on forms and enforce two-factor authentication (2FA). You’ll also gain insights into monitoring your site’s performance using Google Analytics and Tag Manager.

For SEO, we’ll examine popular plugins like AIO SEO and Yoast, helping you optimize your site for search engines. Additionally, we’ll talk about the importance of getting your website listed in key directories like Google Business Profile, so you can start appearing in local and organic searches.

Whether you’re new to website management or looking to refine your processes, this talk will provide practical insights into securing and optimizing your site using a variety of tools.

Ron Brennan